Kansas City-based Hallmark Cards Inc. said today that it is introducing a new Hallmark Home product line that can be sold by department stores and specialty retailers outside of the Hallmark store system.
The line of wall and tabletop decor, table runners, pillows and throws will be shown starting Tuesday at the Atlanta International Gift & Home Furnishing Market.
The new line comes out of a reorganized Hallmark business structure. Hallmark Home and Gifts was created as a separate business unit last year. The reorganization also created separate Hallmark Greeetings and Hallmark Retail units.
Diane Stafford, email@example.com