Researchers at Johns Hopkins University in Baltimore found that 87 percent of magazine ads for liquor, beer and so-called alcopop beverages contained a responsibility message. Yet among the 1,795 ads reviewed, taken from U.S. magazines published from 2008 through 2010, not one had a responsibility message that gave specifics.
Researchers at Johns Hopkins University in Baltimore found that 87 percent of magazine ads for liquor, beer and so-called alcopop beverages contained a responsibility message. Yet among the 1,795 ads reviewed, taken from U.S. magazines published from 2008 through 2010, not one had a responsibility message that gave specifics. Yuriko Nakao Bloomberg
Researchers at Johns Hopkins University in Baltimore found that 87 percent of magazine ads for liquor, beer and so-called alcopop beverages contained a responsibility message. Yet among the 1,795 ads reviewed, taken from U.S. magazines published from 2008 through 2010, not one had a responsibility message that gave specifics. Yuriko Nakao Bloomberg

Liquor and beer ads say to drink responsibly, but what does that mean?

December 24, 2014 02:00 AM