Anheuser-Busch has renewed its sponsorship of the National Basketball Association for four years and sweetened the deal with enhanced packaging and marketing rights.
As part of the sponsorship renewal, the league will work with the brewer of Budweiser and Bud Light to produce videos to appear on their websites. The deal also allows Anheuser-Busch to display the basketball league and team logos on its packaging.
The brewer’s NBA sponsorship dates to 1998, and the renewal continues the brewer’s status as the official beer partner of the NBA, Women’s National Basketball Association and NBA Development League.
St. Louis Post-Dispatch