Applebee’s International said it nabbed two social media nods recently.
Last month, the Kansas City-based restaurant chain’s work on Facebook gained recognition from social media analyst Social Bakers.
Social Bakers awarded Applebee’s with its Smart Storyteller status. The designation recognized Applebee’s not for posting a lot but for getting so much response from its posts.
“Applebee’s most successful post garnered nearly 125,000 interactions with a picture of a bacon sandwich and an invented hashtag celebrating #BaconDay,” Social Bakers said.
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Of course, not every comment is complimentary though plenty of them are.
This week, according to Applebee’s, the website Mashable Business said the company has the Best Branded Twitter Account. There’s certainly a lot of Applebee’s love in the posted video.
And if that’s not enough, here’s one more video. A parody of Sam Smith’s song “Stay With Me” changed to “Applebee’s.”