Business

May 2, 2014

Applebee’s tests customer loyalty program to turn around sales

The Kansas City restaurant chain is testing Applebee’s Perks in about 160 U.S. locations, said Dan Smith, a spokesman for DineEquity, the owner of Applebee’s. Customers who sign up for the program can earn free food, discounts and invitations to store events.

Related content

Comments

Videos

Editor's Choice Videos