Local design firm Dimensional Innovations wins Notre Dame contract

04/16/2014 5:43 PM

04/16/2014 9:42 PM

An Overland Park graphics, design and branding firm has won a contract to work on a $400 million campus expansion at the University of Notre Dame, the second area firm selected for the project.

The firm Dimensional Innovations will design environmental graphics and other branding materials for a 750,000-square-foot addition around the Notre Dame football stadium. The project, called Campus Crossroads, consists of three multistory buildings that will be attached to the east, west and south sides of the stadium.

The 20-year-old design firm has been involved in projects around the world creating and fabricating unique advertising, branding and other custom flourishes for clients, including sports teams and retailers.

Its local projects include the book facade for the downtown Central Library garage and branded attractions in the Arrowhead Stadium renovation.

“To work with the Notre Dame brand is an honor,” said Brett Posten, Dimensional Innovations’ chief brand officer. “It’s by far one of the most powerful ones in sports.”

The other local company involved in Notre Dame Campus Crossroads is 360 Architecture, which will be designing the fan and athletic functions included in the project. Besides providing student classroom, recreational and social space, the expansion will add 4,000 new premium seats and a new press box.

Notre Dame officials said Dimensional Innovations made an impressive presentation when it came to the new facility’s branding, themes, graphics and sign design.

“We were extremely impressed by the creativity that DI brought to the table during the interview process,” Julie Boyton, director of interior architecture at Notre Dame, said in a statement.

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