Ikea wants women to pee on its new magazine ad if they want to get a discount on a crib. No, really.
Ikea wants women to pee on its new magazine ad if they want to get a discount on a crib. No, really. Ikea Video screengrab
Ikea wants women to pee on its new magazine ad if they want to get a discount on a crib. No, really. Ikea Video screengrab

Ikea offers Swedish women a discount for trying its new ‘pee-based advertising’

January 10, 2018 12:31 PM