Natalie Gershon is the new vice president of marketing at Kansas City-based Boulevard Brewing Co.
Gershon previously was vice president of marketing at Zevia Zero Calorie Soda in Los Angeles. During her time there, Zevia grew to become the largest all-natural, zero-calorie soft drink in the country, Boulevard said in its Friday announcement.
At Boulevard, Gershon will oversee marketing efforts, help craft sales strategy and work with Boulevard’s parent Duvel Moortgat USA to promote Boulevard beers throughout its 37-state distribution territory.
She succeeds Jeremy Ragonese who was director of marketing until July and is now the chief marketing officer at a brewing company in Utah.