GlynnDevins, an Overland Park-based advertising and marketing agency specializing in senior living, said it has acquired a senior living marketing firm in Richmond, Va.
The transaction involved SB&A Integrated Marketing and a related firm, Brooks Adams Research. The purchase price was not disclosed.
The acquisition adds about 30 employees to GlynnDevins’ 170-member workforce.
GlynnDevins said in a news release that the acquisition will give it a larger presence on the East Coast. The acquired firms will operate under the GlynnDevins brand starting early next year.