Memo to broadcasters
For all your promotions and blarings
Competing and going through throes,
And hyping that borders on daring
To get me to tune in your shows —
The secret I’ve willingly ceded,
Ensuring with program I’ll stay;
No fancy promotions are needed
To keep me from clicking away —
For nothing that’s sent from your towers
Will capture attention and eyes
Like three little words with the power
Of “Viewer Discretion Advised.”
Don Munday
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