Memo to broadcasters

For all your promotions and blarings

Competing and going through throes,

And hyping that borders on daring

To get me to tune in your shows —

The secret I’ve willingly ceded,

Ensuring with program I’ll stay;

No fancy promotions are needed

To keep me from clicking away —

For nothing that’s sent from your towers

Will capture attention and eyes

Like three little words with the power

Of “Viewer Discretion Advised.”

Don Munday