July 29, 2013 10:33 AM

Citing evidence of intelligent farm animals, advocates hope people will treat them like dogs and cats

There's extensive evidence that pigs are as smart and sociable as dogs. Yet one species is afforded affection and respect; the other faces mass slaughter en route to becoming bacon, ham and pork chops. Seeking to capitalize on that discrepancy, animal-welfare advocates are launching a campaign called The Someone Project.

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