Carla Schreiber knows a thing or two about cheesecake.
As the owner and founder of Kansas City’s home-grown Whimsy Cheesecakes, Schreiber whips up more than 80 varieties of cheesecake. Starting Whimsy fulfilled a dream for Schreiber, who still holds her day job running an office for a local car dealership. For the last year and a half, Schreiber has spent most of her free time developing cheesecake recipes.
“I always wanted to run a small bakery somewhere in town, a place where I can bake my cheesecakes, cookies and brownies,” Schreiber said. “Until Flavor Trade came along, I never thought I’d be able to do that.”
Flavor Trade is a midtown food incubator and more. It’s the vision of Shannon Kimball of FireBug Grill’n Sauces, and the place people like Schreiber turn to with an idea, a great product and a burning passion.
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For Schreiber, it was a passion for cheesecake and more. Schreiber loves to bake, and like most bakers, she loves it more when people appreciate the fruits of her labor.
“I love to cook at home, and I dearly love to bake,” she said. “This gives me an outlet for that. It’s hard work and long hours on top of a full-time job, but I love it.”
Schreiber has been building her business slowly but surely. She sells her products at Flavor Trade’s retail space at 31st Street and Troost Avenue, and she caters a lot.
“The biggest order we’ve had to date is 3,600 ‘drops’ for the charity event Treads and Threads in September,” Schreiber said.
Drops are Schreiber’s mini cheesecakes, one or two bite micro-cheesecakes that are offered in dozens and dozens of flavors. Whimsy also offers mini-cheesecakes and full-sized offerings.
I’ve had four or five of Schreiber’s creations and I’d eagerly try more. She says the pecan praline is her best-seller, the Mexican spiced chocolate is perhaps the most exotic, and the blackberry Gorgonzola comes in at a strong No. 3 and is her personal favorite.
“My mom was an old-school German baker, so I guess I’ve got it in my blood,” Schreiber said..
I’ll be interested to follow Schreiber and Whimsy’s progress in the months and years ahead. If that means eating more of her cheesecakes, then so be it. I’m always willing to take one for the team. For more information, hop onto Whimsy’s website. As its slogan says, “put a little whimsy in your life.” I can’t argue with that.
Dave Eckert is the producer and host of “Culinary Travels With Dave Eckert,” which aired on PBS-TV and Wealth TV for 12 seasons.