Lately Frito-Lay products are popping up in the strangest places.
Two years ago, Taco Bell launched its popularDoritos Locos Tacos — tacos wrapped in shells made of Doritos Nacho Cheese Chips. And in February, Subway debuted a Crunchy Chicken Enchilada Melt
topped with Fritos.
Now Taco John’s is partnering with Frito-Lay ona new spicy burrito
stuffed with Flamin’ Hot Cheetos. The limited-time-only burrito launched last week. It contains spicy chorizo sausage, nacho cheese, chile de arbol salsa, fat jalapeno slices and plenty of the spicy, “dangerously cheesy” Cheetos.
In a press release, Taco John’s CEO Jeff Linville said he hoped the new Flamin’ Hot Cheetos burrito would attract attention from people who don’t typically stop at the fast food Mexican-inspired chain known for its “West-Mex” menu andPotato Oles
The neon orange flag planted in front of a Taco John’s at 1626 W. 23rd St. in Lawrence definitely grabbed my attention when I drove by last week. Out of curiosity — and dedication to my job as a Chow Town blogger — I pulled in to the drive-thru and ordered one of the $1.99 burritos.
At the window, a Taco John’s staffer in a Chester Cheetah shirt handed me a brown paper bag with an excessive amount of hot salsa packets and a small-to-medium burrito wrapped in orange and red paper. The gold-colored tortilla overflowed with bright red Cheetos and thick jalapeno slices. In fact, I’m pretty sure the first three bites consisted solely of tortilla, Cheetos and jalapenos.
Things got spicier when I hit the chorizo, nacho cheese and salsa. The flavor of the ingredients was pleasantly spicy — as in, sweat-inducing — but the texture was a little soggy. That’s what happens when you soak Cheetos in salsa and nacho cheese.
This won’t be the last time we see Frito-Lay products in fast food: Taco Bell, whichlaunched a new breakfast menu last month, is unleashing Spicy Chicken Cool Ranch Doritos Locos Tacos
on the world next month.
Which got me thinking: What if local restaurants started doing Frito-Lay mash-ups? A few ideas:
could swap the crispy onion rings on its Z-Man sandwich with Funyuns Onion Flavored Rings.
could replace the fresh tortillas in its chilaquiles with Sunchips Garden Salsa Flavored Multigrain Snacks.
Glace Ice Cream
could top its Salted Pretzel flavor with crunched-up Rold Gold Tiny Twists Pretzels.
could add crunch to its burnt ends sandwich with a handful of Ruffles Smokehouse Style Barbecue Flavored Chips.
Carollo’s Grocery Deli
could add extra amore to its Italian sandwiches with Lay’s Cheesy Garlic Bread Flavored Potato Chips.
Then again, maybe it’s best not to mess with perfection.
Contact Sarah Gish via email at email@example.com or tweet @sarah_gish.