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Esquire to Boulevard fans: ‘It’s a good thing when your brewery sells out’

11/05/2013 10:00 AM

11/05/2013 10:07 AM

It’s been less than a month since Boulevard Brewing Company founder John McDonald announced he was selling a majority stake in his brewery

to Duvel Moortgat, a Belgian brewer.

In the days following the announcement, many of the Kansas City brewery’s most loyal fans experienced a roller coaster of emotions that ranged from shock, anger and sadness to acceptance and cautious optimism.

Now, Esquire magazine has a message for Boulevard fans who are still upset over what they consider the loss of their hometown brewery:

Get over it.

In a post to the men’s magazine’s food blog, Eat Like a Man, Aaron Goldfarb argues that

“it’s a good thing when your brewery sells out”

because that means more (good) beer for everyone.

“If I were a Kansas City local, I’d be stoked the world will soon get to try the pride of my town,” Goldfarb, a fan of Boulevard beer, writes. “And if you aren’t, I’ll gladly drink any Love Childs you’re now disgusted by.”

Goldfarb, of course, was referencing Boulevard’s Smokestack Series sour beer,

which is returning in 2014

along with customer favorites Chocolate Ale and Rye-on-Rye.

Many Kansas Citians

are stoked about Boulevard’s sale to Duvel — a company that also owns Brewery Ommegang in Cooperstown, N.Y. — especially because the Duvel partnership has done good things for Ommegang and Cooperstown.

Read the full version of Esquire’s Boulevard blog


Enterprise reporter Sarah Gish writes bar and dining guides for Ink magazine. Contact her via email at or tweet @sarah_gish.

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