What the heck is a Yeti?
It’s a cooler with an origin story. A very sleek and fashionable cooler with a cult following.
You may have seen them at tailgates or at the American Royal barbecue competition. And if a recent stop at the Scheels in Overland Park is any indication, they’re a hot-selling grad gift.
We checked out the ginormous display — we’re talking multiple aisles of drink coolers, tote-bag coolers and chest coolers — that may just fan the flames of the Border War all over again with its MU, KU and K-State Collegiate Series Ramblers.
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A little Border War history: From 1907 to 2012, MU and KU were in the same athletic conference and competed annually in all sports. In 2011, Sports Illustrated described the Border War as the oldest Division I rivalry west of the Mississippi.
Sadly for the game, Missouri bounded out of the Big 12, moving to the Southeastern Conference. While the rivalry will always exist, currently there is no sports competition.
Yeti decided to rekindle the fire, adding K-State to the mix. Grads can show their school spirit with a rambler that is cooler, or hotter, as the beverage dictates. There’s the Colster, to fit around canned beverages (like a holster?), for $39.99; and the Rambler, which keeps the beverage hot or cold, 20-ounce for $39.99 and 30-ounce (go big or go home!) for $49.99.
Also available at yeti.com or check your favorite sporting goods store.