The holidays are a poignant time to highlight issues facing those less fortunate, including the one in five children nationwide that struggle with hunger in food-insecure households.
According to Jessica Chau, who manages corporate partnerships for nonprofit Share Our Strength’s campaign No Kid Hungry, that ratio translates to 300,000 kids in Missouri.
“No Kid Hungry is working in all 50 states to ensure that all kids get healthy food each day,” Chau said. “Many kids live in families with a lack of healthy food.”
No Kid Hungry has partnered with Farmland to help this holiday season. The partnership has launched a donation campaign through Dec. 31 that will raise up to $100,000 for the nonprofit’s programs.
Those programs include providing healthy breakfast in schools, summer meals and Cooking Matters, a nutrition education program that teaches kids and families to cook healthy on a budget.
For every Farmland product sold through year-end, Farmland will make a 25-cent donation to No Kid Hungry up to its target goal. Those products include Farmland bacon, breakfast sausage, boneless ham, and lunch meats. Each dollar donated can provide 10 healthy meals to children through No Kid Hungry’s programs.
“Through programs such as Breakfast in the Classroom, we work with schools to bring in breakfast,” Chau said. “Kids that have a full stomach are able to concentrate in the classroom.”
Kansas City Royals front office staffer Mike Sweeney, a five-time American League All-Star player with the team from 1995 to 2007, returned to Kansas City on Nov. 30 to drive awareness of the Farmland Fights Hunger campaign.
Sweeney made an appearance at Price Chopper on 103rd Street to support and discuss the cause. He passed out free Farmland bacon samples with his son D.J., one of Sweeney’s five children.
“Kansas City is one of the greatest blessings in my life. It’s exciting to come back during the holidays and give back,” said Sweeney, who works and lives in San Diego with his family. “It’s my third year of teaming up with Farmland and No Kid Hungry. It is a joy for me to know that this teamwork will help No Kid Hungry provide up to one million meals. It puts a good feeling in my heart.”
DJ, who is “7-and- 11/12ths-years-old,” added that he was helping to “feed hungry kids.”
“Our lives are not measured in home runs, batting averages, or bank accounts,” Sweeney said. “It is what is in our own hearts. Lives that are impacted by doing something for children is dear to me. D.J. and I are happy to be part of giving back to kids that don’t know when or where their next meal is coming from.”