Tracy Allen, founder of coffee consultancy Brewed Behavior, made a media splash last fall when he was chosen to supply coffee for Pope Francis’ U.S. visit. But what Allen does behind the scenes has an even greater effect on the world’s specialty coffee trade.
“We provide comprehensive support for producers and roasters at every touch point,” says Allen, who is also president of the Specialty Coffee Association of America.
On the producer side, that means helping farmers improve quality, tap into markets and boost profits by eliminating unnecessary links in the supply chain, all of which improve stability and quality of life in their communities.
“In East African countries like Burundi and Rwanda, we’ve watched the measurables and average prices go up,” says Allen, who this year is likely to visit 35 of the 50 countries that grow coffee.
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And on the buyer side, Brewed Behavior’s programs span from helping roasters develop their business infrastructure to training them to grade coffee and maintain flavor profiles. The three-year green coffee program is even more intensive: It teaches roasters “everything they need to know about coffee” and then takes them to meet farmers and develop buying relationships.
Brewed Behavior recently opened a facility in San Jose, Costa Rica, to more effectively combine classroom instruction with experience harvesting, washing and processing coffee.
“We don’t want them down there just taking pictures,” says Allen, who also has offices in Italy. “We want them to learn everything about making informed buying decisions. We’re teaching them to fish.”
▪ Brewed Behavior, 3160 Terrace St., brewedbehavior.com