Call her an accidental baker.
Carla Schreiber of Kansas City never had a passion for baking or had a handed-down recipe for cheesecake. She just decided to make one for an office party, hunted around online for a recipe and baked it.
That Raspberry Amaretto cheesecake set off a kind of phone tree effect where guests at one party who tasted her cake would get her number and order cakes for their next fete.
The result: In 2008, Schreiber founded Whimsy Cheesecakes. Her cheesecakes are unconventional, light and airy. “If you like a dense, classic New York cheesecake, you might not like mine,” she says. But her fans can’t get enough.
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Early on, customers asked Schreiber if they could get a half-and-half cheesecake with different toppings on each half; Turtle and Berry Bliss were popular. That led to the idea of baking cupcake-size minis and golfball-size drops, allowing customers to order mix-and-match assortments by the dozen (from $24 for minis and $15 for drops).
Schreiber recently moved her baking operation to Flavor Trade on Troost Avenue. Small cakes are sold in limited quantity in the retail area at the front of the commercial kitchen.
For now, Schreiber still bakes each cake herself in her free time while maintaining a day job at a used car dealership. But she hopes the recent rapid growth in demand for her cakes, despite a lack of advertising, might one day lead to making Whimsy her full-time job.
The mind-boggling assortment of flavors Whimsy offers includes S’mores, Bourbon Pecan Praline, and Beet, Blackberry and Balsamic. Savory versions include Gorgonzola With Roasted Grape and Balsamic Topping, and Feta With Olive Tapenade.
Delivery is free within 20 miles of Kauffman Stadium.
Whimsy Cheesecakes: Sold at Flavor Trade, 3000 Troost Ave., and to order: 816-800-1142; whimsycheesecakes.com; Facebook