“Lowered in price but not in quality” — that’s the promise of this advertisement for Paris brand men’s garters, which ran in The Kansas City Star on May 14, 1921.
“These double-grip double-duty-doing PARIS certainly ring the bell with a bang for the boys who put pep in their step,” it read, maybe mixing a metaphor or two.
Think sock garters are a thing of the past? Au contraire, as a quick check of the online men’s shops will show you. But you won’t find prices starting at 50 cents most places.