Jeans appear to be having an existential crisis these days.
They’ve gone see-through.
They turn into shorts.
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They have odd, exposed fly fronts.
And we’re not sure what this is all about.
Then, in the spring, came a pair of jeans that split in two, with a zipper that runs from front to back.
When French fashion brand Vetements collaborated with Levis on the high-end denims – they cost nearly $2,000 – style watchers scratched their heads.
The company posted a cheeky photo on its Instagram of the jeans unzipped to expose the model’s bum. “Bare butt” jeans, people called them. The jeans went viral, but not in a good way.
That didn’t stop Reformation, which has now introduced a more budget-friendly $148 pair so more of the masses can walk around with backsides exposed.
“I’m pretty sure that when Levi Strauss invented jeans in 1873, he didn’t see this one coming,” Lauren Alexis Fisher at Harper’s Bazaar wrote back in April, declaring this style “uncharted territory.”
The magazine declared them part of “the great jeans apocalypse.”
“There was once a time (not that long ago, in fact) when finding a pair of jeans that weren’t skinny jeans was a challenge in itself. These days, there are so many denim trends on the market that finding a pair that isn’t outside-the-box is more of a challenge,” notes the Who What Wear style blog.
“The marketplace is so crowded with new denim cuts and special details that it’s pretty significant when a new trend stands out. That said, there’s one trend that has undoubtedly stood out this year, and it sparked much debate from the start: front-to-back zipper jeans.”
You would think that, at a lower price point, the jeans would attract more fans.
You would think.