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  • Marcelo Claure: Sprint’s celebrity CEO

    Marcelo Claure arrived at Overland Park-based Sprint a year ago, taking the Ice Bucket Challenge and killing the company’s talking hamster ads. He’s now pushing the wireless carrier toward a new strategy for success, pumping up the rank and file with high-fives and dropping “stupid rules.”

Marcelo Claure: Sprint’s celebrity CEO

Marcelo Claure arrived at Overland Park-based Sprint a year ago, taking the Ice Bucket Challenge and killing the company’s talking hamster ads. He’s now pushing the wireless carrier toward a new strategy for success, pumping up the rank and file with high-fives and dropping “stupid rules.”
Mark Davis and Monty Davis The Kansas City Star