“Sometimes you do things just for fun,” said local Farmers National Company agent Bill Gaughan to describe why Farmers National has enjoyed such success with its website devoted to horse properties, KCHorse.com.
“We specialize in selling all types of rural property, from country homes, farms, ranches, hunting property and more,” he said. “But we have some members of our local real estate team that are, well, let’s just say, horse crazy. In particular, experienced Realtor Danicia Duncan is a champion barrel racer and frankly she lives and breathes horses, she has a real passion for horses and the horse community. So this website was her dreams come true.”
While it’s true that the website is designed to help buyers and sellers of horse property, it’s just as much about the Kansas City horse community. While you can find everything you want to know about horse properties, and horse real estate there is so much more.
“The real estate is really just a way to support all the other things we wanted to do for the KC Horse community,” Duncan said.
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It’s the intent of the KCHorse.com website to provide in one location a handy guide to all of the horse resources one could need in the greater Kansas City area. It includes links to contact information for any horse-related products and services. Whether you are looking for a stable, veterinarian, farrier, tack shop, feed store, horse properties or just want to catch up on what’s new in the Kansas City horse world, KCHorse.com hopes to be the first place someone would visit.
KC Horse wants to be a service to all members of the Kansas City equine community. To that end a regular blog and other information, including schedules of upcoming events of interest to the horse community, can be found.
“We hope to make the website valuable enough that people will want to check in daily to keep up with what’s happening in the KC horse community,” Duncan said. “We invite local organizations to contact me and we’ll publicize their event at no charge.”
KCHorse.com makes it easy for people who are looking to purchase horse property find what they want. The front page of the website has divided all the horse properties into the counties on the Kansas and Missouri sides respectively. It’s also made it easy to do custom searches in case you have really specialized needs, and if that’s not enough you can click on a link and tell KCHorse.com exactly what you want.
“But most of all we hope people will call, because while email and electronics are fine, there is nothing like a live conversation to allow us to get to know what our clients want,” Duncan said.
“Becoming part of the Farmers National Company has exponentially increased our ability to market our clients’ properties,”Duncan said.
Farmers National has been in business since 1929 and every year sells hundreds of millions of dollars of rural real estate. The reason that Farmers National is among the largest players nationally when it comes to selling country property is that it has a powerhouse marketing department that brings massive advertising efforts to help sell its clients’ properties.
Farmers National Company leaves no marketing stone unturned. It has a website that receives 55 million hits per month. Beyond that, Farmers National saturates the internet, advertising on all the largest national rural property websites. But it goes well beyond that by including not only websites, but virtual tours on YouTube as well. Print advertising is also used, featuring targeted direct mail to the most likely buyers and Farmers National also does widespread print advertising in newspapers and magazines.
Farmers National Company is a member of Kansas City MLS, so on KCHorse.com all real estate available for sale can be found on the website, not just horse properties. For other types of rural property you can link from KCHorse.com to the national website for Farmers National Company as well as other local rural property websites owned by Farmers National, including RuralKC.com for country homes and land, and FarmersNationalKC.com for farms and ranches. For more information about how Farmers National can help you buy or sell horse properties, contact Danicia Duncan at 913-837-0411 or email her at DDuncan@FarmersNationalKC.com.
Farmers National Company, an employee-owned company, is the nation’s leading agricultural farm and ranch management and agricultural real estate sales company. Additional services provided by the company include auctions, appraisals, insurance, consultation services, oil and gas management, forest resource management, lake management, FNC Ag Stock and a national hunting lease service. Visit the Farmers National Company website at FarmersNational.com. For farm, ranch and hunting properties in the Kansas City market area visit FarmersNational.com/KC or call 913-837-4665.
Farmers National Company