July 19, 2014

Farmers National Company adds YouTube channel to market rural property

“Some days I can’t believe I’m getting paid to do this,” said local Farmers National Company broker Bill Gaughan.

In the last two weeks Gaughan has been taking clients from Indiana and Minnesota, who are moving to the Kansas City area, to look at homes in the country.

“You can change or build a house to be exactly what you want,” Gaughan said, “but the difference for people wanting to move to the country is always in the land, and the land is far less open to change than a house. Because of that, each country property is unique.”

When assisting sellers in marketing a property, it’s a challenge for Gaughan and his colleagues at Farmers National Company to adequately convey the beauty of some of their listings. So they have opened a channel on YouTube to help give prospective buyers a sense of the beauty and serenity of these properties that can’t be experienced from static photos.

“We joined Farmers National Company because no one markets rural property like they do,” Gaughan said.

Farmers National Company has set a new standard when it comes to marketing rural property. The Kansas City market has seen that difference as business has exploded since they became part of the largest rural real estate and agricultural services company in the nation.

The introduction of the local YouTube channel for Farmers National Company is just one example of the innovative ways Farmers National Company markets rural property. Simply go to YouTube, enter Farmers National KC and click on the channel. There you will see some extraordinary properties:

Valley Vista ranch, a stunning property with a 20-mile view and a 1-year-old, maintenance-free home just north of Cameron, Mo. (Multiple Listing Service number 1884563)

A cozy A-frame home on 20 secluded acres across the street from Leavenworth County state fishing lake. (MLS 1892440)

A restored five-bedroom, two-story Victorian home in peaceful and aptly named Pleasanton, Kan. (MLS 1881005)

“The best earth contact home he had ever seen” as described by an appraiser, located in a secluded lot bordered by a stream near Louisburg, Kan. (MLS 1881295)

An exquisite 11/2-story home on 30 elegant acres on Holmes Road with excellent horse facilities. (MLS 1874711)

A working buffalo ranch with a ranch home near Baldwin City in Douglas County, Kan. (MLS 1870038)

But sometimes for the best properties, clients have to start with the land and then build their dream home on that perfect acreage. Farmers National Company has some exceptional lots for someone to build on. These too can be found on its YouTube channel.

A charming 23-acre lot just perfect for a couple of horses located just west of Paola. (MLS 1865660)

A beautiful development, Crimson Ranch, near Hillsdale Lake where lots from 3 to 16 acres are available, plus 24 acres of shared ground and ponds. (MLS 1869093)

A 70-acre parcel just minutes from Hillsdale lake with seclusion and great views. (MLS 1873801)

A 40-acre parcel in Cass County that has rolling terrain, a rocky stream and nice view. (1880895)

Just west of The Legends, a 40-acre tract with a lake, timber and seclusion close to the city. (MLS 1883485)

On the Miami Johnson County line, a 70-acre parcel close to the new intermodal. (MLS 1865026)

Near Quivira Lake Country Club, a beautiful 20-acre property ready to build on. (MLS 1870885)

Farmers National Company has more than lived up to its reputation as a powerhouse when it comes to marketing rural property. This recent expansion into a local YouTube Channel is just one example of how Farmers National Company is innovative when it comes to marketing clients’ rural property.

Other examples include its three websites devoted to special types of rural property; for country homes and home sites, for horse properties, and for farms and ranches. In addition, Farmers National has extensive direct mail capabilities and as a national company has countrywide mailing lists including catalogs and other brochures.

Locally, Farmers National Company real estate can be reached at 913-837-4665 or by emailing For farm, ranch and hunting properties in the Kansas City market area visit

Farmers National Company, an employee-owned company, is the nation’s leading agricultural farm and ranch management and agricultural real estate sales company. Additional services provided by the company include auctions, appraisals, insurance, consultation services, oil and gas management, forest resource management, lake management, FNC Ag Stock and a national hunting lease service. Visit the Farmers National Company website at

Farmers National Company

Contact: 913-837-4665 or


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