Farmers National Company, which has been in the Kansas City area for less than a year, is now bringing its highly successful Farmers National Company Auction Services to the Kansas City market.
“It was never our intent to just open another real estate brokerage in the Kansas City area,” said local Farmers National Company broker Bill Gaughan. “Our intent was to introduce an exciting new level of service to rural property clients. That’s why we are so pleased about this latest announcement.”
Farmers National Company has long been a nationwide leader in real estate auctions.
“Just last year, for example, we sold over three quarters of a billion dollars of real estate at 337 auctions. That’s an average of almost one auction per day for an entire year,” Gaughan said.
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Farmers National Company in the short time its been in the Kansas City market has established that it has no peer when it comes to the marketing muscle it puts behind the properties owned by its clients, Gaughan said. That same marketing muscle is applied just as extensively to those clients who choose to auction their properties. From print advertising to direct mail, flooding the Internet and even its own YouTube channel, Farmers National Company sets the standard for real estate marketing.
Here are some of the properties Farmers National Company will be auctioning off in the next few weeks:
▪ 24 home lots. Fairway Ridge Estates is located adjacent to Loch Lloyd and close to the new Honeywell plant and CheckPoint Intermodal which are expected to add hundreds of new jobs over the next couple of years.
Some lots overlook the new Tom Watson expansion of Loch Lloyd Golf Course. Most are treed, walkout lots in various sizes and in the Belton School District. There are no special assessments or other new use taxes.
Located in Cass County, real estate taxes are usually 33 percent less than in neighboring Johnson County. For builders the lots can be bought in multiples. The auction will be held Oct. 16 at RC’s restaurant in Martin City.
▪ White Wind Farms, Paola. This high traffic 139-acre property is located at the busy intersection of U.S. 169 and Kansas 68 south of Olathe. Currently being rezoned as C2, this property will be attractive to potential businesses wanting a high traffic location.
The property will be offered as three separate parcels and/or any combination thereof. For investors, the seller is willing to lease back the northwest corner where a winery is located. The auction will be held Nov. 14 on the property.
▪ 1,578.5 acres of cropland and pasture in Nemaha and Jackson counties in Kansas. This property will be sold in seven parcels and contains some excellent land, both pasture and cropland, that should make a good investment for investors. The auction is Oct. 24 at the Soldier Community Center in Soldier, Kan. For information, contact Fred Olsen at 785-320-2033.
Auctions are gaining popularity nationwide as a method of selling real estate. It has been the experience of Farmers National Company that record prices are often only realized at an auction. An auction allows a seller to sell without setting a ceiling on the price. The topside value of the property is discovered through open competitive bidding, which allows all interested parties to participate in the sale. This is what is called “True Price Discovery.” Long gone are the days when auctions are used just to sell distressed property.
Here are some reasons why auctions are fast becoming a preferred way of selling property:
▪ Sense of urgency. Auctions generate a sense of urgency amongst buyers. This sense of urgency is due to there being a set “end date” for the sale of the property and this compels potential buyers to make a decision on the day of the auction.
▪ Competition among buyers. At an auction, competitive bidding among potential buyers means that the selling price often exceeds the expected value of the property, maximizing the sale price for the seller.
▪ Reserve price protection. An auction provides sellers with protection in the form of a reserve price. This means that your property will not sell unless bidding reaches a pre-agreed level. Furthermore, there is no ceiling price, so you have the opportunity to achieve a price well above your expectations, especially if there is a competitive crowd.
Locally, Farmers National Company real estate can be reached at 913-837-4665 or by emailing WGaughan@FarmersNational.com. For farm, ranch and hunting properties in the Kansas City market area visit FarmersNational.com/KC. For videos of local listings visit YouTube and search the Farmers National KC channel.
Farmers National Company, an employee-owned company, is the nation’s leading agricultural farm and ranch management and agricultural real estate sales company. Additional services provided by the company include auctions, appraisals, insurance, consultation services, oil and gas management, forest resource management, lake management, FNC Ag Stock, and a national hunting lease service. Visit the Farmers National Company website at FarmersNational.com.