This is no joke; these kids are getting older and older. A guy came to the door last year wearing a robe and holding a gavel. I said, "Are you supposed to be a judge?" He said, "I am a judge, give me one of those Mr. Goodbars."
7. Bit-O-Honey. Don't do it. What kind of misguided idea for a candy bar was that anyway? It's hardened honey. That sounds delicious. You know Bit-O-Honey was a bad concept because somewhere along the way they started putting the words "now softer" on the packaging. If your selling message is "now softer," you are in trouble.
8. When in doubt, go with chocolate.
9. Avoid the candies you haven't seen since you were a kid. You might be nostalgic for Good & Plenty and Oh Henry bars, but there's a reason those disappeared from the supermarket checkout shelves long ago.
10. If you see a little girl dressed as Princess Leia, Jasmine, Dorothy or one of the Powerpuff Girls, don't give her Circus Peanuts. Save it. You might need some roofing insulation.
To reach Joe Posnanski, call (816) 234-4361 or send e-mail to jposnanski@kcstar.com.
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