Targeted advertising is a big change for the TV industry, which for many years has sold commercial time based on broad demographics provided by Nielsen.
Targeted advertising is a big change for the TV industry, which for many years has sold commercial time based on broad demographics provided by Nielsen. Brian Corn The Wichita Eagle
Targeted advertising is a big change for the TV industry, which for many years has sold commercial time based on broad demographics provided by Nielsen. Brian Corn The Wichita Eagle

TV ads are about to get personal with new targeting tools

September 29, 2015 04:11 PM