TV News & Reviews

August 16, 2014 8:10 PM

TV’s new microaudiences shape the small-screen world

Even as the measurements and mediums change — Nielsen now also publishes Twitter rankings for television — the figures do seem to tell a simple, raw story. As a guide to corporate investment or disinvestment, renewal or cancellation, they might be useful. From a viewer’s perspective, they don’t matter at all.

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