Design bloggers are expected to have great homes, and Tobe Reed’s is no exception. What’s exceptional is Tobe’s rather slow design process of finding just the right vintage piece for her home. She can wait years for the perfect fit.
“Everything I have is randomly collected, it’s exclusively found stuff,” she says.
Instead of making a click on a computer, Tobe prefers to hunt and has the patience it requires. She’s OK going slow because she’s busy raising two young daughters, working full time for Hallmark’s Think Make Share blog, selling vintage on the side and posting on her own blog, Because It’s Awesome, which she uses to launch — and complete — major design projects around her house.
No woman is an island, so Tobe has solid support. Husband Eric, a fire protection engineer, is hands-on in the process, building furniture, painting walls and hauling Tobe’s purchases. Her mom and vintage sales business partner (their online shop is 200 Main Through One King’s Lane, a home decor sales website ) also helps keep the juggernaut moving. “She’s super-involved and gives me a reprieve to maybe take a shower or paint a room,” Tobe explains.
Tobe will search anywhere from estate sales and eBay, consignment shops and even other bloggers’ sites for unique items, but she adheres to one rule when it comes to purchasing: “I have to love something to bring it in, but not so much that I can’t get rid of it,” she says.
She has always bought what she has liked, but now she’s more skilled at picking out designer pieces — her favorites tend to be midcentury modern.
Any item in her home can double as inventory. As soon as an item sells, she gets to replace it with something different, offering a constantly changing environment. If things don’t move out the door, they may move to another room of the house. “Stuff shifts around quite a bit,” Tobe says.
Although Tobe has steadfastly held onto her love for all things brass, as anyone who reads her blog has surely seen, not much else is sacred, designwise. Whether it’s grasscloth wallpaper placed but not affixed to a surface or cheap photo frames bought for temporary needs, Tobe keeps her options open.
“I can’t do anything permanent because I change my mind all the time,” she says. “I like things to evolve.”
“At Home With” takes you inside cool and unusual apartments and homes in the Kansas City area. Know someone with a kick-ass pad? Send info and photos to firstname.lastname@example.org.