It’s kind of hard to upstage Sports Illustrated swimsuit models. But four topless plus-size models are making a run at it.
The women recreated the 2014 Sports Illustrated swimsuit issue cover for Swimsuits For All, a swimwear company that caters to plus-size women.
For Sports Illustrated, supermodels Nina Agdal, Lily Aldridge, and Chrissy Teigen posed topless in skimpy bikini bottoms.
For Swimsuits For All, plus-size models Robyn Lawley, Jada Sezer, Shareefa J, and style blogger Gabi Gregg struck a similar pose on the beaches in Turks and Caicos.
"It was great to be on set with such positive women who love their bodies, and that was what really made the campaign," Gregg told Yahoo Shine.
"Swimwear is hard for a lot of women, but I hope that this campaign helps them realize they don't have to lose weight to go to the beach or feel good or comfortable participating in life.”
The photo is featured in a free calendar – which aims to prove that “sexy curves go beyond a size four” – available on the company’s website.
Moshe Laniado, president of Swimsuits for All, told the Today show that the idea came about after the Sports Illustrated issue came out in February.
There had been rumors that SI would feature a curvy woman.
“When the issue came out and that didn’t happen, we were disappointed and decided to do our own calendar shoot around the idea that curvy women — and all women — are sexy in swimwear and sexy to men,” Laniado said.
“The response has been overwhelmingly positive. We have been completely blown away by how supportive the media, women and men have been about the ‘Sexy at Every Curve’ concept, encouraging that having curves doesn’t mean you can’t look and feel sexy in a swimsuit.”