Love is apparently the most popular thing on Instagram.
According to People.com, newlyweds Kim Kardashian and Kanye West have just set the record for the most-liked image on Instagram, the social photo app with those cool filters.
The image has all the elements of the classic celebrity romance: the first kiss as a married couple; bride and groom clad in Givenchy; a shaft of soft sunlight streaming through a wall of white flowers. The ever social media-savvy Kim Kardashian West (she changed her name at least on her Twitter and Instagram accounts) shared the photo on Instagram Tuesday; it now has nearly 2 million likes. Perhaps that’s why she and Kanye reportedly had wedding guests sign confidentiality agreements and turn over their phones.
So who held the Instagram record before Kimye?
Why Justin Bieber, of course.
At 1.8 million likes, the artsy/grainy photo shows the pop star being hugged by his ex-girlfriend (we think, definitely, now) Selena Gomez with the caption, “Love the way you look at me.”
There’s no correlation, then, between the popularity of a photo of love and whether or not the love lasts. We’ll see how Kim and Kanye ride the wave.