May 14, 2014

Oh baby! Shutterfly erroneously emails new-baby congratulations

Shutterfly inadvertently emailed congratulations to an untold number of people on Wednesday congratulating them on their newborns. But they went to the wrong people.


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Shutterfly inadvertently emailed an untold number of people on Wednesday congratulating them on their newborns.

Oops! Many of those people hadn’t had babies.

“Earlier this morning, we unintentionally sent out an e-mail in error to some of our customers,” a spokesman for the photo-printing website told

The Huffington Post


“We deeply apologize for this intrusion and any offense this may have caused.”

The email was an advertisement encouraging new parents to consider using the company’s services. Thank you cards, perhaps?

Some folks who received the email posted humorous rants on Twitter.

“Shutterfly sends email congratulating me on new baby. I have no recollection of this event. I hope I didn't leave a baby at the hospital.”

“Got a shutterfly email congratulating me on my 'bundle of joy'...the apocalypse is here ppl, a website just got me pregnant #thefutureisnow”

Unfortunately, some of the people who received the congratulatory email are struggling with infertility, they shared on social media.

One woman who received the email told


that she had been pregnant and was due this month, but miscarried six months ago.

“Is it possible that Shutterfly analyzed her search data and just happened to conclude, based on that, that she would be welcoming a child around this time?” Jezebel wondered. “Or is it, as she hoped via email, ‘just a horrible coincidence?’”

We’re hoping it was the latter.

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