NEW YORK – Buffalo Wild Wings will stop airing TV commercials featuring comedian Steve Rannazzisi, who said this week that he lied about being in the World Trade Center during the Sept. 11 attacks.
“Upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi,” the Minneapolis company said in a statement Thursday.
It did not immediately provide any other comment.
The New York Times reported Rannazzisi’s admission earlier this week. Rannazzisi, who is also a star on the show “The League,” has said in the past that he was on the 54th floor of one of the World Trade Center towers when it was hit with a plane, and described the “pandemonium” he witnessed when he ran out into the street.
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In an interview with comedian Marc Maron, Rannazzisi also said six of the 10 members on a basketball team he played on died.
This week, Rannazzisi said on Twitter he was in fact working in Midtown, and not at the World Trade Center.
“I don’t know why I said this,” he wrote. “This was inexcusable.”
Sally Smith, CEO of Buffalo Wild Wings Inc., had said Wednesday in an interview with Yahoo Finance that Rannazzisi was selected for its marketing because “The League” fit with the company’s image. When working with public figures, she said companies have to consider how to vet them.
“There’s always a risk and there’s always things that you need to be aware of,” Smith said.