Talk show host Jimmy Kimmel used his platform for good this week after hearing the news of Cecil the Lion.
In the midst of his tearful monologue abuot Cecil’s cruel death, Kimmel asked viewers to donate to Oxford’s Wildlife Conservation Research Unit.
And viewers responded.
In under 24 hours, the wildlife group, which was tracking Cecil with a GPS collar when he was killed, received more than $150,000.
"We are so grateful for this and for the up-welling of support for our work worldwide," David McDonald, director of WildCRU, wrote on the organization's website Wednesday.
Kimmel’s video currently has more than 4.7 million views on YouTube.