Hmmm. Some places look very familiar in that new Twitter commercial starring Chance the Rapper that debuted this week.
Is he tweeting from the stage at Providence Medical Center Amphitheater?
Why yes, he is.
Is that other dude tweeting from a Metro stop?
Providence Amphitheater, a Metro stop, a Kansas City fire station and a city backyard all make guest appearances in the commercial. That’s verified by Twitter.
Check it out.
The commercial helped kick off a new branding campaign that uses the theme #SeeEverySide to emphasize how the social media platform allows users to get all perspectives, all sides, on all issues.
The spot debuted Monday at the annual Cannes Lions ad festival in France, according to Fortune, and aired during ABC’s “Bachelorette.”
The commercial begins with Chance tweeting from the Providence stage asking his 4.4 million Twitter followers for song requests before a concert. At the end it shows him getting ready to ride a bicycle onto the stage in Bonner Springs, Kan.
Fans tweet at him, some arguing over their choices. One guy tweets at him from the Metro bus stop at 1200 Main St.
According to Twitter, other parts of the commercial were filmed in a backyard somewhere in the city and at the Kansas City Fire Department’s Station 19 on 43rd Street.
Rocker David Crosby, known to grumble about the state of modern music, also tweets: “How about any song with real instruments?”
The 24-year-old rapper brought his “Be Encouraged” tour to Kansas City for a May 13 concert at Providence Medical Center Amphitheater, where he seemed surprised by the sold-out crowd.
“There is an insane amount of people here,” he told the nearly 18,000 fans gathered. “I honestly don’t believe there are 18,000 Chance the Rapper fans in Kansas City.”
Music is one of the top interests among Twitter users, vice president of global brand and creative strategy Joel Lunenfeld told Forbes.
“We chose (Chance) because his use of Twitter is exactly what we’re trying to portray," Lunenfeld said. “He really captures the essence of how an artist can connect with people on Twitter.”
The commercial is set to air over the coming weeks during TV programs on several networks, including the ESPYs and BET Awards, and during late night talk shows, according to Forbes.