They say a picture is worth a thousand words. On Thursday night, a picture of a dress was worth a million tweets as social media went berserk debating whether the dress was #whiteandgold or #blueandblack.
First, the lowdown on the photo, which Business Insider tracked down late Thursday.
The photo was initially posted on Tumblr by Caitlin McNeill, a 21-year-old singer living in Scotland.
She told Business Insider by phone that the dress in the picture was a mother-of-the-bride dress worn at her friends’ wedding.
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"What happened was two of my close friends were actually getting married and the mother of the bride took a photo of the dress to send to her daughter," McNeill explained. "When my friend showed the dress to her fiancee, they disagreed on the color."
The bride then posted the picture on Facebook and her friends also debated the color of the dress.
Was it white and gold? Or was it blue and black? McNeill’s friends were divided.
When she posted the image on a Tumblr fan page of talent manager Sarah Weichel, the image went viral as people argued whether the lighting, or even a person’s mood, affected the way people were seeing the pic.
McNeill said one of the strangest things that had happened was watching celebrities share the photo on social media.
“I thought my followers on Tumblr would maybe have a good reaction, but I never would have considered that Taylor Swift and Mindy Kaling would be tweeting about it," McNeill said.
Ariana Grande, who performed in Kansas City Wednesday night, quickly got tired of hearing about #thedress, tweeting, “If one more person asks me what color i think this damn dress is.”
Gossip Cop rounded up celebrity reactions.
Mindy Kaling was so worked up over the debate she tweeted: “IT’S A BLUE AND BLACK DRESS! ARE YOU (bleeping) KIDDING ME.”
Taylor Swift argued the same, tweeting, “I don’t understand this odd dress debate and I feel like it’s a trick somehow. I’m confused and scared. PS it’s OBVIOUSLY BLUE AND BLACK.”
Modern Family’s Sarah Hyland argued from the other camp, writing: “Guys. I’ve stared at this dress for 5 minutes. Like an idiot. All I see is white and gold. And a satin bolero that shouldn’t be paired w/ it.”
Even James Franco weighed in, writing: “Dress controversy… VIOLET and BLACK! Obvs.”
Josh Groban wrote that, “I find it ironic that Kim K got naked to break the Internet and it was a dress that did it.”
Speaking of Kim K, Kim Kardashian herself tweeted, “What color is that dress? I see white & gold. Kanye sees black & blue, who is color blind?”
And Justin Bieber posted: “And for everyone asking I see blue and black.”
Justin was correct.
Singer McNeill told Business Insider that her band played at her friends’ wedding and yes, she saw the dress in person.
"I got to the wedding and the mother was wearing the dress," she said. "Obviously it was blue and black."