The inaugural Boulevardia was a rousing success.
Over three days about 35,000 people attended the food and beer festival, held in the West Bottoms around the 12th Street Bridge.
This year’s festival will be even bigger, in more ways than one, its organizers say.
“We’re taking the volume up to 11 this year,” said Julie Weeks, a Boulevardia board member. “We’ve increased our geographic area to include more blocks, and we’ve added several new experiences.”
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This year the main gate has been moved about a block and a half south of the 12th Street Bridge, which is where the gate was last year. And another block as been added to accommodate the Greenville area, which will include the festival’s third music stage.
“It will have an acoustic stage along with a beer-can bar and areas where people can relax and enjoy themselves away from the main area,” Weeks said. “It will also have a water station, so people can bring in empty water containers to fill.”
Also bigger this year: the Makers Market and Vintage Village, a collection of vendors selling a variety of crafts, jewelry and clothing.
“It will be on Hickory Street, like last year, but along more of the street,” Weeks said. “It will include a lot more makers.”
Other new features:
▪ The Duvel Experience: This will be available to all attendees all three days. It will feature food from Kansas City Steak Company and Belgian beers from Duvel, Chouffe, Liefmans, Ommegang and Maredsous. There will also be cooking demonstrations, food-and-beer pairing demonstrations, and beer and cocktail seminars. It will take place under the 12th Street Bridge.
▪ More beers: The menu will include plenty of beers from Boulevard Brewing Co., the festival’s namesake, including the Show-Me Sour, brewed only for the festival. Two canned-beer bars will sell several Boulevard beers plus Founders Centennial IPA, Samuel Adams Boston Lager, Santa Fe Freestyle Pilsner and gluten-free Angry Orchard Crisp Apple Hard Cider.
▪ More music: The main stage sits in the middle of the festival ground. It will feature national and local acts. The headliners are Ms Mr, and the Mowgli’s on Friday, Mayer Hawthorne and J. Roddy Walston & the Business on Saturday, and Big Head Todd & the Monsters on Sunday (see schedule).
The homegrown stage will feature local/regional bands, including the Republic Tigers, Making Movies, the Architects and the Barclay Martin Ensemble.
The acoustic stage will feature local singer/songwriters. More than 40 acts have been booked over three days.
▪ Tickets: Only daily general-admission tickets remain for $15. The other ticket packages, such as the Taps & Tastes, the VIP Experience and the Father’s Day Brunch, are sold out. Tickets are available at boulevardia.com and will be available at the main gate.
“We really want to emphasize that though the other ticket packages are sold out, there are ample tickets available for each day,” Weeks said.
Weather permitting, organizers are expecting closer to 50,000 people to attend this year, Weeks said. And this year they’ll have the space to accommodate them.
Boulevardia runs from 5 to 11 p.m. Friday, 11 a.m. to 11 p.m. Saturday and 11 a.m. to 5 p.m. Sunday in the West Bottoms. Admission is $15 per day. Tickets are available at Boulevardia.com and will be available at the main gate.
MAIN STAGE SCHEDULE
5:40 p.m.: Outsides
7 p.m.: In the Valley Below
8:20 p.m.: Ms Mr
10 p.m.: The Mowgli’s
11 a.m.: Captiva
12:30 p.m.: Chris Meck & the Guilty Birds
2 p.m.: The Clementines
3:30 p.m.: The Very Best
5 p.m.: Moon Hooch
6:30 p.m.: Atlas Genius
8 p.m.: J. Roddy Walston & the Business
10 p.m.: Mayer Hawthorne
11 a.m.: Sara Morgan
12:30 p.m.: Hearts of Darkness
2 p.m.: The Grisly Hand
3:30 p.m.: Big Head Todd & the Monsters