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The movies are returning to Crown Center.
After the six-screen multiplex there closed two years ago, much of the space was converted into a 250-seat theater for live performances.
Now Butch Rigby, owner of the Screenland Crossroads and Armour theaters, will use the remaining space to operate two auditoriums as the Screenland Crown Center.
Rigby said his film operation will not interfere with events at the adjacent Off Center Theatre. The movie screens and the live theater will share a box office and concession stand on the shopping complex’s third floor.
Plans call for the Screenland Crown Center to open in mid-December. It will show films Thursdays through Sundays, although it will be open every day between Christmas and New Year’s Day.
Admission will be $8.
“Up to now the Screenland brand has been kind of a mom-and-pop thing,” Rigby said. “This partnership with Crown Center and Hallmark puts a whole new face on it.”
The new theater will show what Rigby and his partner, veteran exhibitor John Shipp, called “middle art fare — documentaries, foreign films, American independents.”
That programming should distinguish it from the more commercial fare shown at AMC’s Mainstreet in the nearby Power & Light District.
“Our intent was to find an operator who would fit more into our entertainment strategy, something outside first-run, big-studio pictures,” said Rick Brown of Crown Center Redevelopment.
“We wanted somebody to create a niche market — independent films, locally produced films, even some retro films. Butch fits the bill perfectly.”
The proximity of the two screens to the Off Center Theatre offers intriguing programming possibilities, Rigby said.
“I can envision some interactive experiences. Recently at the Screenland Crossroads we debuted a movie about local cabaret group Alacartoona, where we showed the film in the auditorium and the band gave a live concert in a nearby space. This would be perfect for that. We’ve already had some musicians approach us about doing multimedia shows.
“Or maybe some sort of ‘Rocky Horror’ hybrid that combines the film with live performance.”
Although they’ve not screened movies for three years, the two auditoriums are in excellent shape, Rigby said.
“They got new seating and had the carpets cleaned just a couple of years before they closed,” he said.
“We’ll need to check out the projection and sound systems. And of course we’ll put our own touch on the place with framed classic movie posters from our collection.”
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