KansasCity.com

Mobile Site RSS Feeds
Logout | Member Center
Posted on Sun, Oct. 04, 2009 10:15 PM
Buzz UpYahoo Buzz PrintPrint
Comment (0)Comment

Don Imus means business at Fox

More News

Wasn’t it inevitable that Don Imus would wind up on Fox?

Today is the day “Imus in the Morning” signs on at FBN, also known as the Fox Business Network. (For those who are hearing those three words together for the first time, it’s probably on your digital cable lineup.) He airs from 5-8 a.m. weekdays.

Last week, the I-man and his crew, including newsreader Charles McCord and producer/lightning rod Bernard McGuirk, moved into new studios at the News Corp. building that overlooks Sixth Avenue. It is one block south of and kitty-corner from 30 Rockefeller Center, so Imus could conceivably go to a corner window and give a one-finger salute to Keith Olbermann.

Two and a half years ago the management of NBC either cravenly or finally, depending on your viewpoint, gave in to mounting outrage over Imus’ comments about Rutgers’ women basketball players and ousted the crotchety radio host from his long-running MSNBC program.

Even before he could be given the bum’s rush, soon-to-be-ex-colleagues were speaking out against him. “Today” show weatherman Al Roker called for his firing. “NBC Nightly News” aired a highly critical story that Imus, after he saw it, called “disgraceful.”

Olbermann, too, piled on with unsympathetic pieces on “Countdown,” suggesting that the pressure to can Imus was mostly coming from inside the building.

In a radio interview Olbermann went further, saying that McGuirk — who uttered the racial slur on the infamous April 4, 2007, broadcast, just before Imus chimed in with his own — was “a vile person who has done vile things on the air.”

Meanwhile, Fox News Channel was providing safe haven to those who felt Imus was getting railroaded. “Hannity & Colmes” invited McGuirk to spar with Al Sharpton.

“You terrorized these spineless, thumb-sucking executives into making a bad decision,” McGuirk snarled at Sharpton, accusing the reverend of leading the anti-Imus campaign “so you could get back in the papers because you’re being overshadowed by Barack Obama.”

On another Fox program, pundit Jim Pinkerton asserted that Sharpton’s misdeeds in the past were “much worse” than those of Imus.

Now that the I-man is at the media outlet most diametrically opposed to MSNBC, it is fair to ask, not so much if he will go after MSNBC, but what choice insults he has been saving up for this moment.

“Are there some people who, if I was given an opportunity to get even with them, would I? Of course,” Imus told David Bauder of The Associated Press earlier this year.

He probably will steer clear of his successor on MSNBC, Joe Scarborough. The former Florida congressman hosts “Morning Joe,” probably the most Imus-like TV show on the air right now, with its blend of political talk, author interviews and hostly crankiness.

Since December 2007, when WABC put Imus on the air (because he was also dumped by his radio flagship, WFAN), “Imus in the Morning” has been a Top 10-rated show in the New York market.

But the show’s visibility is nowhere near what it was. The Omaha-based satellite channel RFD-TV had been simulcasting the show, but its distribution is a fraction of Fox Business, which is in 50 million homes. Once Fox got interested, RFD let Imus out of his contract without a fight.

“We are looking at this as one of the great treats of the century,” said Kevin Magee, the executive vice president who oversees FBN. “We’ve got a guy coming in with a built-in audience, which we believe is completely compatible with what we’re looking for.”

Posted on Sun, Oct. 04, 2009 10:15 PM
Buzz UpYahoo Buzz PrintPrint
Comment (0)Comment

Join the discussion

Share your observations and experiences about news. Lively, open, civil debate is the goal. Please refrain from personal attacks or comments that are racist, vulgar or otherwise inappropriate. If you see an inappropriate comment, please click the "Report as abuse" link.

Text alerts Subscribe today!