In Jacob H. Rooksby’s new book, “The Branding of the American Mind” he describes how the University of Missouri once encouraged students to enter a business plan competition — then demanded a 25 percent stake and 60 percent of the profits from the winning concept. The school eventually backed down, Rooksby writes.
In Jacob H. Rooksby’s new book, “The Branding of the American Mind” he describes how the University of Missouri once encouraged students to enter a business plan competition — then demanded a 25 percent stake and 60 percent of the profits from the winning concept. The school eventually backed down, Rooksby writes. File photo by Rich Sugg rsugg@kcstar.com
In Jacob H. Rooksby’s new book, “The Branding of the American Mind” he describes how the University of Missouri once encouraged students to enter a business plan competition — then demanded a 25 percent stake and 60 percent of the profits from the winning concept. The school eventually backed down, Rooksby writes. File photo by Rich Sugg rsugg@kcstar.com

You should be worried about how colleges spend to profit from their students, brand

March 18, 2017 7:29 AM