Bust out your best crayons, colored pencils and markers, coloring book addicts: A new online club is offering unlimited access to more than 1,000 printable designs for a monthly fee.
Posh Coloring Studio is like Netflix for coloring books. The website, launched this month by Kansas City’s Andrews McMeel Universal and Iowa-based Meredith Corp., is a coloring book club for adults with downloadable designs from artists such as Thomas Kinkade, Flora Chang, Brett Ostronic and Deborah Muller.
Meredith publications Martha Stewart Living, Shape and Better Homes & Gardens also contribute pages to Posh Coloring Studio, which adds more than 50 designs every month.
Subscribers who sign up for annual or quarterly membership plans pay a monthly fee of $5.99 to $7.99. They also get access to coloring tips, trends and a social community of coloring book fans who want to share their masterpieces.
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Coloring books have exploded in popularity in recent years, and not just with kids. More than 12 million adult coloring books were sold in 2015, compared to 1 million sold in 2014, according to Nielsen.
The boom could be a result of recent studies that have shown art therapy (coloring included) can help ease stress and promote mindfulness — even if you don’t always color inside the lines.