Lewis W. Diuguid

Craving fast food is one thing, going out in the snow and cold to get it is turning into a deal killer

Updated: 2014-02-12T00:17:28Z

By Lewis W. Diuguid

The Kansas City Star

Even McDonald’s is affected by the extreme cold that has gripped the nation.

The world’s largest hamburger giant reported that sales in January in the United States were off 3.3 percent. Officials at the golden arches restaurant chain blame it on the snow, cold and ice, which have hit the nation hard this winter.

Bloomberg reports that it’s the third straight month that McDonald’s sales have been off. Consumer confidence also is to blame along with intense competition.

February is not likely to be much better for McDonald’s or other businesses because the weather is expected to continue to be bad. Many southern states were bracing for snow and ice on Tuesday.

Severe cold continues throughout the Midwest. While a hamburger and fries might be comfort food, getting out in the cold and snow to get them is no joy or comfort.

To reach Lewis W. Diuguid, call 816-234-4723 or send email to ldiuguid@kcstar.com.

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