“Overwhelming” is the word local Farmers National real estate broker Bill Gaughan used to describe the results of the recent launch of Farmers National Company into the Kansas City real estate market. “After one month we are where we hoped we’d be after the first quarter.”
Farmers National Company
When asked about the biggest surprises to come from the launch, Gaughan mentioned two things. The first was the quick recognition of the Farmers National Company name.
“It carries a lot of respect in the agricultural market, with 80 years of experience, an established reputation for excellence and a strong client-centered ethic,” Gaughan said. “So we immediately began getting calls from property owners wanting Farmers National Company to represent their property.”
The second surprise was the powerhouse marketing that Farmers National Company provides its clients. The power and flexibility of the marketing department extends far beyond agricultural properties. The marketing department of most companies is used to market the company itself, but Farmers National Company uses its marketing department for its clients.
Gaughan talked about how refreshing it was to be able to plan a marketing strategy for each customer based on specific needs. “The marketing department at Farmers National Company didn’t just approve our suggested marketing ideas but were aggressively coming up with new ideas to assist us in serving our clients.”
Farmers National Company has extensive mailing lists to send information directly to the most likely potential buyers of a client’s property; provides virtual flyovers of large tracts of land; and provides professional ads, fliers and other sales documents of the highest order.
“When you combine all that with Farmers National Company’s extensive Internet presence it’s clear the goal of Farmers National Company’s marketing is to get the property sold, and it does not matter if it is an agricultural property or not,” Gaughan said.
Farmers National Company has great flexibility when it comes to marketing property. From traditional listings as members of the Kansas City Multiple Listing Service to national exposure as the nation’s largest agricultural services company or as the nation’s number one auction company, Farmers National Company can design a marketing plan for any property.
Farmers National Company in Kansas City has listed in just the few weeks since its launch a large inventory of properties, including these:
• Recreation properties — A scenic, secluded, 240-acre property with heavy timber, stream, pond and lots of wildlife just minutes from the city.
• Country homes — A charming, completely refurbished Victorian home on 50 acres within an easy commute of the city.
• Auction properties — A 528-acre tract of rolling Flint Hills land overlooking Tuttle Creek Lake.
• Farmland — A 130-acre property of tillable bottom land that the seller has put on the market at 10 percent under its appraised value.
• Commercial land — A 139-acre, competitively priced property located at a high traffic intersection where the seller is willing to do a long-term lease-back.
• Industrial land — A 26-acre property with sewers and excellent highway access located on U.S. 169 between Olathe and Spring Hill.
• Horse properties — A 10-acre horse property in southern Johnson County, Kan.
• Cattle ranches — 280-acre property including homes and its own sale barn located on a highway.
But as excited as property owners have been, what Farmers National Company brings to buyers may be of even more value. For example, Farmers National Company can bring to bear its extensive contacts in the agricultural community to assist buyers in evaluating potential investments.
Gaughan mentioned that one day last week he had buyers looking at multiple pieces of farmland in both Kansas and Missouri. With one phone call he was able to get Farmers National Company’s extensive farm manager group to provide on-site evaluations of the land and the potential return on investment.
“This level of service, where you have an entire company working for your interests not just a single real estate agent, should make any buyer very comfortable with their investment decisions,” Gaughan said.
Locally, Farmers National Company real estate can be reached by contacting Bill Gaughan at 913-837-4665 or by emailing him at WGaughan@FarmersNational.com. For farm, ranch, country homes, hunting and other properties in the Kansas City market area visit FarmersNational.com/KC.
Employee-owned Farmers National Company is the nation’s leading agricultural, farm and ranch management and agricultural real estate sales company. Farmers National Company has sold over 3,500 farms (over 1,100 at auction) for more than $2.37 billion during the last five years and currently manages more than 4,850 farms and ranches (2.1 million acres) in 24 states.
Additional services provided by the company include auctions, appraisals, insurance, consultation services, oil and gas management, forest resource management, lake management, FNC Ag Stock and a national hunting lease service. Visit the Farmers National Company website at FarmersNational.com/KC.