Butterfinger will broadcast its first ever Super Bowl commercial Feb. 2, but viewers don't have to wait until then to get a taste of the brand's suggestive ad campaign.
By MELISSA SCHUPMANN
The Kansas City Star
The Nestle-owned brand released a teaser that features a number of couples at a food therapist's office for "edible couples counseling." The waiting room includes fish and chips, oatmeal and raisin, and peanut butter and chocolate.
"Why are we here?" peanut butter uncomfortably asks his partner, chocolate.
"Don't you want to try something new ... and crunchy?" chocolate suggests, as she looks through "Exotic Snacking" magazine.
"Crunchy? We're smooth, babe, we always have been. We're classic," peanut butter quips.
The "classic" couple then become aroused by a spread in the magazine of "Mr. January," a three-page photo of a Butterfinger. How tasty.
Cheese and crackers then emerge from the therapist's office, happily satisfied while holding a giant sausage. A little much, Nestle?
"The cup is about to get crunchy," the ad ends. And, apparently, a little raunchy. Watch the teaser below.