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Breaking bad? New Shreddies underwear filters flatulence

Updated: 2013-10-22T19:42:33Z

By LISA GUTIERREZ

The Kansas City Star

We’re not pulling your finger on this one. A British health care company has designed a line of underwear that neutralizes the odor of passed gas.

The flatulence-filtering, high-tech boxers and briefs for men and women have an absorbent carbon cloth panel in the back that traps smells and neutralizes them.

The thin cloth is made from the same stuff used in chemical warfare suits, which the company says can filter odors 200 times stronger than the average silent-but-deadly toot.

Just throw the undies in the wash and the chemicals are reactivated.

Shreddies Ltd. in Leicestershire, England created the underwear for people who suffer from Irritable Bowel Syndrome, colitis and other digestive disorders.

And yes, the company knows full well that much giggling will ensue. But it also knows that flatulence is no laughing matter for a lot of people.

"Although Shreddies has got cheeky with the new campaign, to many people they still remain very much a healthcare product and have helped so many cope with conditions such as IBS, Crohn's and food intolerances,” a company spokesman told the New York Daily News.

“But the bottom line is that Shreddies are for everyone, after all, it’s something we all do.”

Indeed.

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