Kansas City has a brand new marketing logo. What do you think of it?
By Yael T. Abouhalkah
The Kansas City Star
For starters, I would go for boring.
Its got a K and a C and they are linked together, as this city website explains.
How ... original.
As you can see from the photos, the new logo includes the two letters that the Kansas City Royals use, as did the Kansas City Monarchs as do the Kansas City Chiefs and well, using K and C are pretty popular for anything having to do with this city.
UPDATE 12:30 pm: The city has released a dynamic video about the new marketing logo, which on a whole other subject is a pretty good reminder of how utterly beautiful and detailed the City Hall building really is.
CLARIFICATION 12 pm: I wrote earlier that the new logo is supposed to replace the current brand, which is rather complicated but Ive always liked a fair bit. Its called City of Fountains, Heart of the Nation.
Thats not accurate.
The fountain/heart logo is on the official flag of the city. And a similar logo makes up the official seal.
Heres what city communications director Danny Rotert sent in an email after I requested clarification:
The official seal requires a council change. So the flag will as well. We are going to use this new symbol on marketing pieces. It adds a new look to our new station and upcoming website. Changing the flag will be a whole bigger process.
UPDATE 11 am: An alert reader points out similarities between the new logo and the old logo of the Kansas City Blues.
Naturally, Mayor Sly James and city officials at a launch party Thursday night were pretty pumped about the new marketing logo. Thats understandable. What are they going to say? We just approved something that we dont like?
Its also true that launches like this one dont often go off smoothly. Many people dont like something brand new but eventually come to embrace it.
So, what do you think?