Yael T. Abouhalkah

Poll: Do you like Kansas City’s brand new logo?

Updated: 2013-10-13T00:11:27Z

By Yael T. Abouhalkah

The Kansas City Star

Kansas City has a brand new marketing logo. What do you think of it?

For starters, I would go for boring.

It’s got a “K” and a “C” and they are linked together, as this city website explains.

How ... original.

As you can see from the photos, the new logo includes the two letters that the Kansas City Royals use, as did the Kansas City Monarchs as do the Kansas City Chiefs and — well, using K and C are pretty popular for anything having to do with this city.

UPDATE 12:30 pm: The city has released a dynamic video about the new marketing logo, which on a whole other subject is a pretty good reminder of how utterly beautiful and detailed the City Hall building really is.

CLARIFICATION 12 pm: I wrote earlier that the new logo “is supposed to replace the current ‘brand,’ which is rather complicated but I’ve always liked a fair bit. It’s called ‘City of Fountains, Heart of the Nation.”’

That’s not accurate.

The fountain/heart logo is on the official flag of the city. And a similar logo makes up the official seal.

Here’s what city communications director Danny Rotert sent in an email after I requested clarification:

“The official seal requires a council change. So the flag will as well. We are going to use this new symbol on marketing pieces. It adds a new look to our new station and upcoming website. Changing the flag will be a whole bigger process.”

UPDATE 11 am: An alert reader points out similarities between the new logo and the old logo of the Kansas City Blues.

Naturally, Mayor Sly James and city officials at a launch party Thursday night were pretty pumped about the new marketing logo. That’s understandable. What are they going to say? “We just approved something that we don’t like”?

It’s also true that launches like this one don’t often go off smoothly. Many people don’t like something brand new but eventually come to embrace it.

So, what do you think?

To reach Yael T. Abouhalkah, call 816-234-4887 or send email to abouhalkah@kcstar.com. Follow him at Twitter.com/YaelTAbouhalkah.

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