Marina Shifrin no doubt will become an object lesson for University of Missouri-Columbia School of Journalism students on what not to do if a job stinks and quitting is the only option.
By Lewis W. Diuguid
The Kansas City Star
Shifrin tendered her resignation with a Taiwanese company, NextMedia Animation, in a 1 minute, 45 second dance video titled An Interpretive Dance for My Boss Set to Kanye Wests Gone. She explained that for the last two years she had spent sacrificing my relationships, time and energy for this job.
She said in the YouTube video, which went viral with more than 800,000 hits: I quit. I QUIT!
Next Media Animation creates animated satirical entertainment and news stories. Shifrin said she was sick of writing for clicks, or page views, showing readers were attracted to the website. I am not saying journalists are monsters, but the atmosphere of today's society everything has to be first, loud and sensational is taking the discretion out of journalism.
But then the company responded with An Interpretive Dance From NextMedia Set to Kanye Wests Gone. In that viral YouTube video, employees were dancing while text at the bottom says, We work for an awesome company that hires based on dance skills, The Kansas City Star reports.
The video explains that employees eat lunch at their desks because there are no restaurants around, but theres a rooftop pool and sauna. The company video wishes Shifrin well, adding Were hiring. Were HIRING.
Check out both videos at http://www.wusa9.com/news/article/277178/158/-I-quit-video-inspires-viral-response. Shifrin has better moves than the company staff, but the response video is a new media twist on the adage, They who dance last, dance best.