Lewis W. Diuguid

Quitting job on YouTube has consequences for MU graduate

Updated: 2013-10-06T23:22:52Z

By Lewis W. Diuguid

The Kansas City Star

Marina Shifrin no doubt will become an object lesson for University of Missouri-Columbia School of Journalism students on what not to do if a job stinks and quitting is the only option.

Shifrin tendered her resignation with a Taiwanese company, NextMedia Animation, in a 1 minute, 45 second dance video titled “An Interpretive Dance for My Boss Set to Kanye West’s ‘Gone.’” She explained that for the last two years she had spent sacrificing “my relationships, time and energy for this job.”

She said in the YouTube video, which went viral with more than 800,000 hits: “I quit. I QUIT!”

Next Media Animation creates animated satirical entertainment and news stories. Shifrin said she was sick of writing for “clicks,” or page views, showing readers were attracted to the website. “I am not saying journalists are monsters, but the atmosphere of today's society — everything has to be first, loud and sensational — is taking the discretion out of journalism.”

But then the company responded with “An Interpretive Dance From NextMedia Set to Kanye West’s Gone.” In that viral YouTube video, employees were dancing while text at the bottom says, “We work for an awesome company that hires based on dance skills,” The Kansas City Star reports.

The video explains that employees eat lunch at their desks because there are no restaurants around, but there’s a rooftop pool and sauna. The company video wishes Shifrin well, adding “We’re hiring. We’re HIRING.”

Check out both videos at http://www.wusa9.com/news/article/277178/158/-I-quit-video-inspires-viral-response. Shifrin has better moves than the company staff, but the response video is a new media twist on the adage, “They who dance last, dance best.”

To reach Lewis W. Diuguid, call 816-234-4723 or send email to ldiuguid@kcstar.com.

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