After nearly four years of operations, Backfire BBQ Featuring Orange County Choppers has closed in the Legends Outlets Kansas City.
By JOYCE SMITH
The Kansas City Star
Backfire featured custom-motorcycles by Orange County Choppers, an open flame “hot pit” where customers could make s’mores, and a retail shop with motorcycle-themed merchandise, and, of course, barbecue on the menu. But a few months after the restaurant opened in the Legends at Village West in late 2009, the center changed its focus to outlet stores and its name to Legends Outlets.
“Sales were great. But the mall has been going in a different direction, changing to an outlet mall. They want more retail, less restaurants,” said Steve Schussler, founder of Schussler Creative, the operating partner of Backfire. “Most outlet malls are not heavily ‘restauranted’ or have restaurants at all. You might have a food court.”
Schussler is in negotiations to open a similar restaurant called Backfire Barbeque in Orlando, Fla.
Meanwhile, Legends Outlets is in negotiations for a retail tenant to open in the former Backfire BBQ spot at 1855 Village West Parkway in Kansas City, Kan.
“It is part of the strategy to take the mall more toward a full outlet retail profile,” said Dave Claflin, spokesman for RED Legacy, co-owner of Legends Outlet.
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