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Walmart pulls ‘naughty leopard’ costume for toddlers

Updated: 2013-09-26T18:14:47Z


The Kansas City Star

Some Oregon parents couldn’t believe their eyes recently when they saw a “naughty leopard” Halloween costume for kids at their local Walmart.

News of the costume went viral this week after a woman sent The Consumerist a picture of the costume being sold at a Walmart in the Portland area.

The website ran a story under this headline: “Walmart Now Offers ‘Naughty’ Costumes for Toddler Girls.”

As news spread, parents and columnists alike sounded off in disgust over the pink-and-black get-up for 2-year-old girls. The costume itself appeared to be nothing more than a sparkly dance dress. But the word “naughty” pushed a lot of buttons. Parents found the word sexually charged.

“Every Halloween, we’re at the forefront of showing you who the Costume Industry Gods have decided needs to be ‘sexy’ this year,” wrote Consumerist, a non-profit subsidiary of Consumer Reports.

“Little girls as sexy pirate wenches? Dogs as sexy Catholic schoolgirls? This year, Walmart helps you to start your toddler daughter off early with the ‘Naughty Leopard’ costume.”

On Thursday, KATU in Eugene, Oregon reported that Walmart is pulling the costume.

“It was never our intention to offend anyone and we apologize to any customers who may have been offended by the name of the costume," spokesman Danit Marquardt told the station.

Now that that little dust-up is over, who wants to talk about the new Sexy Hamburger costume for women?

Sold at, the limited edition burger get-up is a tube-style dress with all the fixin’s – ketchup, lettuce, sesame seeds on the buns, er, breasts.

At least, thankfully, it’s not a Happy Meal.

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