McDonalds and the Kansas City Chiefs are teaming up this season with several first-in-the-country food promotions.
By JOYCE SMITH
The Kansas City Star
Kansas City and St. Joseph McDonalds restaurants have signed a four-year sponsorship with the Chiefs and will be playing up the teams logo in their print, TV, radio and outdoor advertising.
The promotion also will give area customers some firsts including a new super-size meal meant to be shared and a new McDonalds food truck handing out free products at home games.
We want to leverage the Kansas City Chiefs brand with our strong local presence, said Randy Bates, spokesman for the Heartland Region of McDonalds. The Chiefs have a loyal following. And it is still a great value for our customers if the Chiefs win or lose.
In a statement, Chiefs president Mark Donovan said: As we get ready for the home opener, knowing that our fans will benefit from how the team performs on the field unifies the connection between our fans and our players.
The McDonalds Chiefs 2013 partnership includes:
• McDonalds Fry Truck: The truck the only one in the country will set up in the Chiefs parking lot at home games to hand out free products such as small french fries freshly made on-site or McCafe drinks.
• Blitz Box: Sort of a Happy Meal for adults, the Blitz Box contains two Quarter Pounders with cheese, two medium fries and a 20-piece serving of Chicken McNuggets, for $14.99. At about 2,750 calories its meant to be shared and is available any time after breakfast at area McDonalds.
Some of the proceeds from each box will benefit Ronald McDonald House Charities of Kansas City.
• Big Mac for Sacks: When the Chiefs record a sack in any regular season home or away game, McDonalds customers can pick up a free Big Mac with the purchase of a regular priced one the next day at any of the Kansas City and St. Joseph restaurants. (The Chiefs collected six sacks in Sundays 28-2 victory at Jacksonville.)
McDonalds and the Chiefs also will have eight PLAY 60 events throughout the area. NFL PLAY 60 is the National Football Leagues campaign to encourage kids to be active for 60 minutes a day in a fight against childhood obesity.
The promotions McDonalds isnt calling them a test run through the end of the year. McDonalds will then evaluate the promotions and adjust them as needed for the next season, Bates said.