Do TV commercials help political campaigns?
By DAVE HELLING
Read this, and you might answer yes. It certainly seems like campaigns continue to view the 30-second spot as the cornerstone of a race, and raise money accordingly.
And spend it.
(But see this from MinnPost.)
(But read this, from David Carr in the NYT: “Local news is still a powerful driver of profits, especially in battleground states during election years, but not if costs have been cut to the point where an anchor is sitting in a studio reading the newspaper over commodity video.”)
Political ads used to be the centerpiece of budgets for Missouri television stations. The collapse of the state as a presidential battleground, coupled with less-than-competitive statewide races in recent years, has cost Missouri stations millions in political ad revenue.
But there are also signs the 30-second ad on over-the-air TV may be dropping in effectiveness anyway.
Ask Karl Rove.